Free Your
Inner Btch
"The status quo is boring. Your new attitude arrives soon."
Exclusive Access List
The Btch Store
Lexicon.
Lore.
"We target an untapped market: Btches."
The status quo is boring. The Btch Store is a new lifestyle brand designed to promote "btch awareness" and encourage you to "Free Your Inner Btch". We are a multi-faceted brand ecosystem built for those who refuse to apologize for their power.
The Philosophy
We define a "Btch" as someone who has accepted and embraced their inner nature.
It is a constant negotiation between the Inner Btch—that voice screaming to "cut this btch down" in moments of anger—and the Outer Btch, the mediator who considers the ethical implications to keep you out of prison.
Our world is governed by the Btchologists—exclusive characters who have turned being a bitch into an artform. Through them, we deliver specialized merchandise, including the "ghetto btch" clothing line and apparel translated into multiple languages.
While we are the source of the gear, we are also the gatekeepers of The Hall of Btchery, a place where we honor the greatest btches to ever grace us with their presence.
Welcome to the new attitude.
Glossary
The Official Dictionary of Audacity
Btch
Someone who has accepted and embraced their inner btch.
Btchologist
Someone who has turned being a bitch into an artform.
Btchology
The study of the art of high-level btchery and its implications on modern society.
Btchery
A noun referring to malicious, spiteful behavior. A pattern of mean, hostile, or passive-aggressive actions.
High-level btchery
Mean or nasty behavior that is executed expertly, often by someone in a position of power. Polished. Difficult to detect.
Full btch mode
Being completely and unapologetically aggressive, assertive, and dominant in a given situation.
Inner vs Outer Btch
That voice saying “cut this btch down now” after grandma cuts in front of you at the grocery store.
The mediator. It hears the inner btch loud and clear but considers the "ethical implications" to avoid jail time.
The Alpha Btch
The conceptual apex. The individual who has mastered “btchology” to such a degree they surpass even the Btchologists.
Resting Btch Face (R.B.F.S.)
A neutral facial expression unintentionally perceived as angry, annoyed or judgemental.
Reactive Btch Personality (R.B.P.D.)
Characterized by the strategic use of weaponized incompetence and sarcastic compliance.
- / Weaponized Incompetence: Feigning inability to perform tasks to avoid responsibility.
- / Sarcastic Compliance: Agreeing to requests with a tone that clearly indicates discontent.
WiPad Kid
A child who has evolved past passive screen staring and uses their device (or addiction to it) as a tool for manipulation, aggression, or leverage.
- / Sonic Warfare Intentionally blasting high-stimulation content at max volume in public to force parental submission through embarrassment.
- / Tactical Meltdowns Calculated, public tantrums weaponized as dependency. The addiction is the leverage used to control the adult.
- / Digital Mercenary Using superior navigational speed to perform "gray area" tech tasks (stalking exes, bypassing paywalls) for digitally illiterate parents in exchange for currency.
Performative Righteousness
Public expression of morals primarily intended to boost one’s own reputation rather than enact real change.
Weaponized Discontent
Information warfare strategy that amplifies societal grievances to sow division and destabilize trust.